Grow an Online Presence Through Meaningful Connections
With online presence currently deemed as a currency, there is still confusion as to what it really means or entails. For Imran Tahir of Paperbackpackers, ‘Online presence’ is not about how popular you are, not about ‘gaming the system,’ or posting the right photo or hashtag and not even about posting at the strategic time. This class aims to bring students back to basics: talking to people.
The key ingredient of this class will be your social currency and Imran will be helping you assess your presence – online and offline. How many networks are you a part of? Which groups do you constantly contribute to? After your social currency’s assessment, Imran will also share the many digital tools that will help you present yourself the best and reach more people.
These are the areas that Imran will be covering:
- Outlining the groups and networks that you are involved in.
- Assessing your current social media.
- Creating your Facebook and Instagram account.
- Page setup
- How to craft your instagram/facebook bio
- Social Media story selling
-Offer, story, hook
- Facebook copywriting
- Instagram copywriting
-IG story storyboarding
-Best performing content
- Page management
-How to track your pages’ performance for facebook and Instagram
- Next level marketing
-How to launch your product/program using social media
-Should you run ads for your account
Who is this class for?
The course is suitable for anyone from all levels of knowledge and expertise.
How long is this class?
3 hrs (3.5 max).
How many classes are there?
How many students are required to activate this class?
What do I need to bring?
Notebook and pen.
How will this class take place?
Online via Zoom.
- Lectures 6
- Quizzes 0
- Duration 3 hours
- Skill level All levels
- Students 0
- Certificate No
- Assessments Yes